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Ditch Your To-Do List. Use these Docs To Make More Impact
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Every time I have a startup idea a few days or weeks later someone else is doing it. Are there any ideas left?
Everyone talks about Clawdbot, but here's how it works
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How NFL Offenses Are Adjusting in 2025
How Not To Be Wrong: The Power of Mathematical Thinking
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How To Find A $1 Million Idea — What Product To Build
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How To Have a Good Day
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How to Make it to President's Club in 2025
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How To Meet New People Guidebook
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How to Rise from Newbie to General Manager in Seven Years
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How to Set 2025 Goals That Are Impossible to Fail
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How volatility affect the price of options
Howard Marks
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Hubspot
Hubspot Sales Email Subject Lines
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Husserl's Concept of Bracketing (Epoché)
HV Action
HVAC
IBM
IBM WatsonX
Identifying a niche between Information/AI/Data/Automation
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Identity & Entitlement
Identity Economics
If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practices
If you over salt your food
Igbo
Images of an Organization
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Important Info
Important Information
Impossible To Inevitable
Impro
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In Defense of Radical Self-Betterment
Inadequate Equilibria
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Increateable
India
Individuals as Magnitudes and Teams as Vector Sums
Inertia.js
Inference is the New Sales & Marketing Spend
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Information and the Modern Corporation
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Information Rules
Information Rules: A Strategic Guide to the Network Economy
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Inner Game of Work
Inside OpenAI’s in-house data agent
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Intellectual Humility Is a Cop-out
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Interesting Deep Learning Projects
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Introduction to the Sales and Marketing Machine
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Intuition Pumps and Other Tools for Thinking
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Is Covid19 a Synthetic Virus?
Itamar Turner-Tauring
J.L Austin Speech Act Theory
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Japan
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Jason Cohen
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Jordan Peterson
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Kafka, CDC, ML/AI, Agents: Source
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Karisma King
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Kathy Sierra
Keith Rabois
Keith Stanovich and Rational Thinking
Kelly Criterion
Keras
Kevin Samuels
Key Takeaways from Elite Athlete Mental Research
Kieran Klaasen on Agentic Workflows
Kieran Majury
Knoster Model
Knowledge Management
Knowledge through Syllogistic Reasoning
Kolb's Experiential Learning Cycle
KSQL / ksqlDB
ksqlDB Concepts
ksqlDB Tutorials
Kubernetes
Kubernetes Docs
Kubernetes Tutorials
Kumar Thangudu
Kunal Shah
Labor Productivity
LangChain
Laravel
Laravel Collections
Laravel Factories
Laravel Forge
Laravel Installation
Laravel Queues
Laravel Request Instance
Laravel Tinker
Laravel Web Push Notifications
Larry Long Jr.
Latent Expertise: Everyone is in R&D
Laws of Fun
Laws of Thermodynamics
Lead Review Memo
Leaders as Decision Architects
Leadership Handbook
Lean Canvas
Lean Customer Development
Lean Customer Development
Lean Startups
Learning from Quant Traders
LearnUI
Lessons from Building AI Agents for Financial Services
Lessons from the 2022 RUFF League
Letters to a Young Poet
Levels of an Idea
Levels of Done
Lex Freidman
Life Coaching Handbook
Life Satisfaction
Limits of Service Leadership
Lincoln Tunnel
LinkedIn Playbook
Linux
Linux Certification Training
Linux Certifications
Linux Commands
List of CFJ in business
Listening Is The Job
Lived Experiences
Livewire
Living with Complexity
LLM Codegen Workflow
LLM Prompts
Load Balancers
Loading QuillJs Data into a form
Local Deployment Concepts for LLMs
Logic
Logic [Fixed]
Logic of Failure Compressed Notes
Logical Fallacies
Long Story Short
Longform Lite
Loose Podcast Ideas
Loserthink
LSAT Reading Comprehension
Ludwig
Lux Capital
Mac and Cheese
Machine Learning
Machine Learning Algorithms
Machines of Loving Grace
Mailchimp
Make
Make a Name For Yourself
Make it Clear
Make Time
Making Work Visible
Manage your Day to Day
Manage Your Manager
Managed Databases
Management
Management and Governance
Management Consultancy
Management Levels and Types
Manager Superpower Series #2: Optimism
Managing Your Manager
Mapping Semantical Certainties to Kelly Criterion Edge Percentages
Maps of Meaning
Marc Adler
Marc Andreessen
Marcus, Friedrich, Fyodor
Mark Manson
Market Mind Games: A Radical Psychology of Investing, Trading and Risk (DIGITAL AUDIO)
Marketing
Marketing Segmentation
Marketing to Developers
Martin Kleppmann
Marty Lobdell
Master Data Management
Master Shi Heng Yi
Mastering Confluent Kafka from Failure Cases
Mastering Fun as a Skill
Mastering Kafka from First Principles
Mastering Kafka from First Principles: API-First/Digital Native
Mastering Kafka from First Principles: Fintech
Mastering Product Experience in SaaS
Mastering Technical Sales
Math
Mathematics
Matrix
Matt Abrahams
Matt MacInnis
Matt Mochary
Matt Pocock on Speaking
Matthew Confer
Max Levchin
Maxims For Thinking Analytically
Maybe you’re not Actually Trying
McKinsey
Measuring Deal Momentum, the Formula for Enterprise Sales
Mechanism Design
Meditation
Meditations
Meditations Guidance
Melvin Conway
Memory as Reasoning
Memos
Mental Action Tricks
Mental Models of Analytics
Meta-Lessons from Creating with Claude
Metabolism
Metadata
Metaphors We Live By
Method Acting
Michael Mauboussin
Microservices
Microservices with Apache Kafka
Microservices with Confluent
Microsoft on Microservices
Mid-funnel (MOFU)
Midwit
Migration
Milestones, Learnings, Confidence, the inner triangle to Outcomes, Knowledge, Actions
Million Dollar Weekend
Millionaire Fastlane
Mimetic Theory
Mind Magic
Mindfulness and Rationalization
Mindsets on being Relentless by Tim S. Grover
Minimalist Web Design
Minto Communication Guide
Minto Pyramid
Mircea Eliade's Eternal Return
Mission, Strategy, and Tactics
Model Customization
Model Evaluation Fundamentals
Model Invocation
Model Serving
Model Thinkers
Models of Misalignment, Information, and Coordination
Module 0: The Agent Platform Landscape
Module 1: The Token Economy
Module 1: Agent Fundamentals: Loops, Reasoning, Memory, and State
Module 1: Evaluation Foundations
Module 1: The GenAI Threat Model
Module 2: Evaluation Datasets and Ground Truth
Module 2: Input Safety and Adversarial Defense
Module 2: Requirements elicitation for generative AI
Module 2: Token Efficiency and Context Optimization
Module 2: Tools, Function Calling, and MCP
Module 3: Automated Evaluation and Model Comparison
Module 3: Data Validation and Processing Pipelines
Module 3: Model Selection, Tiering, and Distillation
Module 3: Multi-Agent Systems and Model Coordination
Module 3: Output Safety and Deterministic Transformation
Module 4: Grounding, Verification, and Hallucination Control
Module 4: Agent Safety, Control, and Human-in-the-Loop
Module 4: Caching
Module 4: RAG and Retrieval Evaluation
Module 4: Vector Store Design
Module 5: Agent Evaluation
Module 5: Data Security and Network Isolation
Module 5: Model Deployment and Serving
Module 5: Retrieval Mechanisms
Module 5: Throughput, Capacity, and Scaling
Module 6: FM API Integration and Real-Time Delivery
Module 6: Human Feedback and Annotation
Module 6: Latency Optimization and Inference Tuning
Module 6: Privacy and PII Handling
Module 6: Prompt Engineering and Governance
Module 7: Continuous Evaluation, Quality Gates, and Reporting
Module 7: Enterprise Integration, Security, and Compliance
Module 7: Governance, Lineage, and Auditability
Module 7: Resilience, Customization, and Lifecycle
Module 7: Retrieval and Vector Store Performance
Module 8: Developer Experience, Observability, and Troubleshooting
Module 8: Observability, Monitoring, and Troubleshooting
Module 8: Responsible AI: Transparency, Fairness, and Policy
Module 8: Systematic Troubleshooting: Content and Integration
Module 9: Prompt and Retrieval Troubleshooting
Mogul
Mogul: Books
Molly Mielke McCarthy on finding special people, agency, and playing your own game
Mom's Stew
Money Skills Review
Monthly Content Plan
MoonShots mission statement
Moral Reasoning
Morgan Housel
Morgan J. Ingram
Move First Think Later
MrBeast
Multi-tenacy Laravel
Multi-tenancy Software Architecture
My Big 5 Personality Test
My Personal Archtype
My Personal Jungian Analysis
My Philosophy
MySQL
MySQL Antipatterns
MySQL Design Patterns
MySQL How to get the difference between two dates
Mythical Man Month
n8n
Narrative Psychology
Narrative Writing Structure for Internet Content
Narratives, Commitments, Tasks (NCTs)
Naruto
Nat Friedman
Naval Ravikant
Navan Q1 FY27 Earnings Transcript
Navigator
Negative Feedback
Negotiate Vested Options Severance
Neo Sub Factors (Big 5 Personality Test)
Neo4J
Neurobiology of Social Behavior
Neuroscience
Neuroscience of pain and discomfort
Never Eat Alone
Never Finished
Never Split The Difference
New York City
Nick Huber
Nick J Sheriff
Nicolas Cole
Nicotine
Nigeria
Nikita Bier
Nine Things Successful People Do
No Vibes Allowed: Solving Hard Problems in Complex Codebases
Non Linear Dynamics
Non-Negotiable as a personal decision making strategy
Note on the Relationship Between Artificial Intelligence and Human Intelligence
Notes on Managing ADHD
Notes on Managing ADHD
Nothing Fucking Matters
NPS
Nuclear Energy
Number Quest
Numbness To Loss
Oatmeal Raisin Bar Cookies
Oatmeal Recipes
Object Design Style Guide
Objection Handling
Observability
Obviously Awesome
Ogilvy on Advertising
Ole Peters
Olive Oil
On becoming competitive when joining a new company
On Being an Executive
On Being Contrarian
On Culture
On First Principles Thinking
On Humility
On Reviews
On Sarcasm
On the Shortness of Life
On the viability of PQOs Memo
On Writing Well
One-shot Rapid Application Development
Ontology
OODA Ontology
OpenAI
OpenAI API
Operating Efficiently at Scale
Operational Troubleshooting
Operations
Operations Research
Operator
Operator: Books
Opportunity Cost
Optimal Scaling Path for a PHP CRUD Application
Optimizing Eye Health
Orchestration & Control
OSINT
OSS Migrate
Outbox Pattern
Outcome Orientation as a Cure for Information Overload
Outcomes
Overcoming The Time Sink of Getting Blocked
Overfitting
Ownership and Entitlement
Parakeet
Pareto Efficiency
Parmita Mishra
Pat Grady
Path Dependency
Patrice O'Neal
Patrick Mckenzie
Patrick O'Shaugnessy
Patrick Winston
Pattern Breakers
Pattern Recognition for Intelligence Products
Paul Graham
Pavel Training Methods
Paying attention to complete a task/goal
PayPal
Percent Increase Forumla
Perceptual Control Theory
Personal Anki Categories
Personal Office Communication Guide
Personal Reframes
Personal Shadow Work
Personality
Personality Plus at Work
Personality: A User's Guide
Persuasion
Peter Attia
Peter Thiel
pgVector
PHP isset vs empty vs is_null
PHP: How to search for the array key that has the value OR has the array with the value
Physics
Picking Problems to Marry
Pieter Levels
PIPE Program 2025
Pipeline Cures All
Pitch Anything
Pixar's 22 Rules of Storytelling
Planning v. Feedback
Playing Long Term Games
Playing To Win
PM Communication Scorecard
Podcast loose ideas
Poor Charlie's Almanack
Pork
Portfolio Management
Post Ideas
Post-Click User Experience
Practical Change Data Streaming Use Cases with Apache Kafka & Debezium
Practical Use Cases for Read-Only Iceberg Tables
Pragmatics
Pragmatism
Precious Metals
Precommitment: A Way around Temptation
Primal Intelligence: You Are Smarter Than You Know
Principal-agent problem
Private Networking with Confluent Cloud for Apache Flink
Problem Solving
Problem Solving Techniques
Process Data with Flink
Process Groups
Process Improvement is Trickier Than You Think
Product Development
Product Market Fit
Product-Driven versus Customer-Driven by Ribbon Farm
Product-Led Growth
Product: Delivery Systems at Scale
Products
Profile: Agents as the Medium
Profile: LLMs as the Medium
Profit First
Program management vs. project management
Progress through Storytelling
Project Management
Project Management Unraveled
Project Management Unraveled Expanded
Project Portfolio Strategy
Prompt Engineering
Proof of Concepts
Protein Recipes
Prototype Theory
Psycho-Cybernetics
Psycho-Cybernetics Condensed Notes
Psychology of Intelligence Analysis
Pull Work That Pays
Python
Quantum Computing
Quarterly strategic planning using the fairytale structure
Question Based Selling
Question Tome
Questions That Sell
Questions to Analyze a Business
Queueing
QuillJs Events
Rackspace
Radical Focus
Raise or Fold
Random Notes
Rationality: From AI to Zombies
Ravi Gupta
Ray Dalio
Ray Dialo's Principles
Real Estate
Recon-ng
RecordRTC.js
Redfin
Redis
Reducing
Reforge
Reforge Artifacts
Reforge: Growth Series
Reforge: Retention and Engagement
Reframe Your Brain
Reframe Your Brain: The User Interface for Happiness and Success (The Scott Adams Success Series)
Reid Hoffman
Relationship and Rapport Mastery
Rendering
Repeatability
Resonate
REST best practices
Retrieval & Grounding
Reverse ETL
Reverse Proxy
Rice Recipes
Rich Hickey
Richard Feynman
Richard Odysseus
RichNwan Blog
Risk Savvy: How to Make Good Decisions
Roasted Potatoes Recipe
Rob Henderson
Robert Cialdini
Robert J. Sternberg and Practical Intelligence
Robert Moses
Robert Spolsky
Roberto Blake
Rohan Gilkes
ROIT: Return on Invested Token
Roles and RAS
Root Cause Analysis
Rotoviz
RSDTyler
Rubrics
RUFF 2025
RUFF Fantasy League
RUFF Final 2023 Plan
Rule Reviews
Rulebook
Rules of the Game
Runaway Selection
Running Effective Prospecting Days in B2B SaaS (with Remote Best Practices)
Ruth Chang
Ryan Singer
Saas Metrics -- A Guide to Measuring and Improving what Matters
SaaS Terminal Value under Scrutiny
Safety & Policy
Safety, Security, Privacy, Governance, and Responsible AI
Sales
Sales Acceleration Formula
Sales Compensation in a Consumption Pricing World
Sales Engineering
Sales Happen When Buyers Fear Missing Out
Sales Pipeline
Sales Pitch: How to Craft a Story To Stand Out and Win
Sales Process
Salesforce
SalesLoft
Salt
Salt, Fat, Acid, Heat
Sam Altman
Sam Hinkie
Same as Ever: A Guide to What Never Changes
Sandler Method
SBA
Scaling People
Scaling The Things That Don't Scale
Schema and Statement Evolution with Confluent Cloud for Apache Flink
Schema Registry
Scientific Method
Scientist
Scientist: Books
Scott Alexander
Scott Barrett
Scott Bessent
Scrapinghub x Confluent Cloud
Search for knowledge/information to complete a specific task/goal
SECI Model of Knowledge Management
Second Machine Age
Secrets to Winning Office Politics
Security and Governance
Security, Identity, and Compliance
Seeing Like a State
Segment
Segmentation
Segmentation In-Depth
Segmentation, Vectorization & Index Maintenance
Seibel on Startups
Select2
Self-Directed Behavior
Selfish Writing by Morgan Housel
Selling Confluent Cloud
Selling To Big Companies
Selling to Carol: Why targeting an ICP brings 10x more customers than you expected
Sense of Urgency
Sensemaking Sales
Server Architecture
Server-Fetched Partials
Serverless
Servers
Seven and a Half Lessons About the Brain
Sex
Sexual Tension
Shaan Puri
Shadow Work
Shape up
Shifting Left: Rearchitecting the Operational–Analytical Divide to Produce Trustworthy, AI-Ready Data atthe Source
Shyam Sankar
Sign-up Onboarding Flows
Signals for a successful venture
Simon Sinek
Simple Heuristics That Make Us Smart
Simple Made Easy
Simply Complexity
Sizing, Performance and Cost
Skill
Skill Prioritization and Ideas
Skin in The Game
SKOOL Games
Slack
Slava Akhmechet
Smallpox
Smart Brevity
Smash Bros
Snapshot Queries in Confluent Cloud for Apache Flink
Snowflake
So You Think You Can Prompt
Soft Skills for Managers
Software
Software Architecture
Software Engineer's Guide to Freelance Consulting
Software Tool Solutions
Solving Present Bias: Governance across time.
Somatotypes
Soros' Fallibility and Reflexivity
Source & Ingestion
Sources of Power
Sovereign Individual
SparkToro
Speak in Stories
Speak Like Churchill, Stand Like Lincoln
Speak with Impact
Spellbinding Sentences
Spin Selling
Sports
Spy Secrets That Can Save Your Life
Standard Operating Procedures
Stanley Druckenmiller
Star Wars
Start From Demand
Start Small, Stay Small
Startup Analytics/Marketing Stack
Startup Ideas
State & Memory
Statement CFU Metrics in Confluent Cloud for Apache Flink
StaySassy Blog
Steal the Show
Steph Smith
Stephen Covey
Steve Jobs
Steven Pressfield
Stocks
Store Knowledge to later complete a specific task/goal
Stratechery
Strategies of Genius
Strategy to Manage User's Timezones across application
Strategy v. Execution
Stream Processing
Stream Processing
Stream Relational Processing Platforms
Streaming and Generative AI
Streaming Audio
Streaming Projects
Strengths Dictate Weaknesses
StrengthsFinder
Strong Phrases and Sayings
Studying Ads
Submitting a form that is using QuillJs
Subscribe Highlights from the Claude 4 system prompt
Sudden death in FIFA athletes
Suhail Doshi
Superapps
SuperPrompts
Surrounded by Idiots
Sweller's Cognitive Load Theory
Synthesis
System Fonts
System Thinking Tools
Systems Bible
Systems Institute Courses
Systems Thinking
TableFlow Technical Study Guide - First Principles
Tables and Topics in Confluent Cloud for Apache Flink
Tacit vs. Explicit Knowledge
Taiichi Ohno
Tailwind
Take Back Your Power
Talk Tracks and Definitions
Taylor Pearson's notes
TCAD Internal Prep Strategy
Teaching instead of Selling
Team of Teams
Technical Advisor Guidelines
Technical Advisor Guidelines: Data Engineering T-Shirt Sizing
Techniques of Visual Persuasion
Technology
Ted Talks: The Official Guide to Public Speaking
Teleology
Template for Critical Analysis of Arguments
Tempo
Temporal Landmarks
Temporal.io
Tenancy, Quotas & Metering
Text-Heavy Design Presentation
TGSiTW: Condensed
TGSiTW: Condensed JBP
TGSiTW: Condensed Simple
TGSiTW: Condensed Simple II
That's Interesting
That's Not What I Meant
The 1-Page Marketing Plan
The 5 Part Process to Networking Effectively
The 6 AI Engineering Patterns
The 7 Primal Pains
The A-Z guide to Startup Metrics
The Agent Development Life Cycle
The architecture of today's LLM applications (2023)
The Art of Action
The Art of Extreme Commit
The Art of Impossible
The Art of Profitability
The Art of Strategy
The Art of Strategy
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
The Art of Winning
The As If Principle
The Bedrock Family
The Beginning of Infinity
The Beginning of Infinity w/ Claude
The Bid/Ask Spread of Top Talent
The Book of Elon: A Guide to Purpose and Success
The Book of Why
The Challenger Sale
The Checklist Manifesto
The Chimp Paradox
The cognitive categories of knowledge work
The Complete Guide to Command of the Message, Challenger & Great Demo!
The Complete Guide to Planning Your Day
The Complete Guide to Sales Force Incentive Compensation
The Compound Effect
The Comprehensive Architecture of Shaping: Technical and Tactical Methods
The concept of a Unit
The Constant Questions
The Constitution of Knowledge
The Conversation Code
The Creative Act
The Creative Act: Organized Notes
The Creed of Future Me
The Crumbling Workflow Moat: Aggregation Theory's Final Chapter
The current state of AEO
The Dark Triad Playbook
The Deep Dive Into the Needs of Indiehackers and Micropreneurs
The Design of Everyday Things
The Design of Future Things w/ Claude
The Dictator's Handbook
The Economic Rationalist
The Effective Executive
The Elements of Execution
The Embedded Entrepreneur
The Existential Questions to Answer For Any Endeavour
The Extended Mind
The Factory and The Lab Thesis
The Fear That Steals Your Life's Work
The Fifth Discipline
The Five Dysfunctions of a Team
The Five Patterns That Separate Elite Revenue Teams From the Rest
The Flinch
The Folly of Fools
The Folly of Fools Insights
The Founder's Mentality
The Four Horsemen of the Tech Recession
The Four Steps to the Epiphany
The Full Stack Startup
The Gifts of Imperfection
The Gifts of Imperfection Notes
The Glyvian Think Tank
The Go-Giver
The Go-Giver
The Goal
The Golden Workflow
The Great CEO Within
The Greatest Businessman in The World
The Greatest Salesman in The World
The Growth Marketer's Playbook
The Habituation of Excellence
The Hawthorne Effect
The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
The Information
The Inner Game of Tennis
The Inner Game of Work
The Intangible Skills You Can't Interview For
The Internet
The Joy of Game Theory
The Key Skill We Rarely Learn: How to Feel Your Feelings
The Knowing-Doing Gap
The Knowledge Economy Is Over. Welcome to the Allocation Economy
The Ladder of Success
The Language of Uncertainty
The Last Bus Problem
The Laws of Human Nature
The Lifecycle of a Webpage
The Logic of Failure
The Lost Art of Listening
The Magic of Big Thinking
The Math Behind Deep Learning
The Meaning of Ownership
The Meta on Learning 2026
The Midwit Trap: Why Sophistication Defeats Itself
The Mindfulness Game
The Molecule of More
The Mom Test
The Moral Case for Making Money
The MoSCoW Method
The most profitable skill of the 21st century (not AI)
The Nature of Value
The Neuroscience of Risk Taking
The One Question That Accelerates Every Ambitious Goal
The One Thing
THE OPERATOR'S MANUAL ON WINNING ANY RELATIONSHIP
The Order of Time
The Outsiders
The P Rules
The Pain is the Rehab
The Pain We Can't Outrun
The Philosophy of Progressive Refinement
The Phoenix Project
The Pipeline Delusion
The Potential of Integrating Intelligence and Intuition
The Power of Mathematical Thinking
The Power of Myth
The practical application of "Rocks, Pebbles, Sand"
The Presentation Architecture Framework
The Price We Must Pay
The Principles of Product Development Flow
The Principles of Scientific Management
The Process
The Prompt Report: A Systematic Survey of Prompting Techniques
The Psychological Needs of the Extremely Ambitious
The Psychology of Action: Linking Cognition and Motivation to Behavior
The Psychology of Strategy
The Psychology of Time Perception
The Psychology on How We Interact With Things
The Psychopathology of Beliefs
The Purpose-Built AI Services
The Pursuit of Wow!
The Qualified Sales Leader
The Ratchet Effect
The Rebel Allocator
The Reframing Matrix
The relationship between Mindfulness and Executive Functioning
The Remarkable Effect
The Revenue Takes Care of Itself
The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
The Righteous Mind: Why Good People Are Divided by Politics and Religion
The rise of product-led sales
The Roomates
The SAAS Sales Method: Sales as a Science
The SageMaker Family
The Sales Development Playbook
The Science of Storytelling
The scientific literature of visualization
The Score Takes Care of Itself
The Scout Mindset
The Self as a Center of Narrative Gravity
The Short Case for Nvidia Stock
The Six Fundamental Principles of Design
The Spiderweb Strategy
The Star Principle
The Status Game
The Status Game Insights
The Stepping Stones You're Not Building
The Strange Order of Things
The Strategy-Focused Organization
The Subtle Art of Not Giving a Fuck
The Talent Factory: How To Identify and Develop A-Players for Your Team
The Ten Principles Behind Great Customer Experiences
The Three Greatest Survey Questions Ever
The Toyota Way
The Transaction Costs of Work
THE TROUBLE WITH INCENTIVES: THEY WORK
The Trusted Advisor
The Trusted Advisor Revised Notes (Claude)
The Ultimate Hack: How To Meet Anyone and Make Success Inevitable
The Ultimate Sales Machine
The Undercurrent Skills Maturity Matrix
The unprofitable SaaS business model trap
The Upside of Your Dark Side: Why Being Your Whole Self--Not Just Your "Good" Self--Drives Success and Fulfillment
The value of an activity log
The Virus of The Mind
The War of Art
The Way of The Superior Man
The Way Richard Works
The White Pill Manifesto
theHarvester
Theory of Constraints
Theory of Mind
Things 10X People Do
Things I know at 40 I wish I knew at 20 by Mark Manson
Things That Make Us Smart
Things That Make Us Smart w/ Claude
Think Twice
Thinking and Deciding
Thinking Fast and Slow
Thought Experiments
Three ways to get the most from your Confluence personal space
Through the Language Glass
Tiago Forte
Tim Denning
Tim Ferris
Tim O'Reilly
Time and Watermarks in Confluent Cloud for Apache Flink
Time Asymmetry
Time Management
Time Management Advice for Sales Reps
Tinkertoys
To learn anything well
Tony Robbins
Tool Use v. RAG
Tools
Top 10 Connectors Cheatsheet
Top 7 Leadership Styles
Top Interpersonal Speaking Skills
Top Two Reasons for Churn
Topics to discuss with Life Coach
Traits I Value
Transactional Analysis Frames
Transferring Tacit Knowledge
Transparency is the Key to Accountability
Transport & Client
Triangulating Market Sentiment
Tricks for Introverts
Trigger List
Troubleshooting Issues in MySQL
Troubleshooting Laravel Environment Variables
Trueridge
Trueridge Dossiers
Trueridge: 10X Leverage
Trueridge: Accelerated Influence
Trueridge: Products
Turbolinks vs JS Framework
Turning Desire Into Dollars
Turning Pro
Tutorial Introduction to Streaming Application Development
Tutorials
Twilio
Twint
Twitter Hack of July 2020
Tycoons
Uber
UiPath
Ultimate Business Discovery Questions
Ultimate Organizational Skill List
Ultimate Question Vault
Ultimate Writing Handbook for Nonfiction
Umwelt
Uncapped Podcast
Understanding a forecast call
Understanding Composer
Understanding CORS
Understanding DNS
Understanding Docker-Compose
Understanding EC2
Understanding Environment Variables
Understanding Flexbox
Understanding How People Use The Web
Understanding HTTP
Understanding HTTP caching
Understanding Javascript Environment and Execution
Understanding Javascript Window Object and It's Descendants
Understanding Laravel Service Container
Understanding Laravel Spark
Understanding Media: The Extensions of Man
Understanding Michael Porter
Understanding Michael Porter: The Essential Guide to Competition and Strategy
Understanding Motivations > Marketing Hacks
Understanding MySQL Indexes
Understanding MySQL Statements
Understanding Networking Ports
Understanding OAuth2
Understanding PHP
Understanding Social Network
Understanding Try, Catch, Finally statements in PHP
Unearned Wisdom Notes
Unit
Unit Economics
Unit of Work
Unit of Work with ChatGPT
University of Chicago Writers Lab
Unreasonable Success and How to Achieve It
Use Case Based Sales Pipeline
Useful Array Functions in PHP
Useful Complexity of Thought Management Tools
Useful HTTP Codes
Useful php date tokens
Useful PHP file functions
Useful PHP Unit commands
Useful Prompts
Useful Terms
User Stories
User-defined Functions in Confluent Cloud for Apache Flink
Using Autonomous Agents with Nat Elliason
Using Faker PHP package
Using Jigsaw from Tighten
Using Laravel Eloquent Effectively
Using Nano in terminal
Using Tailwind UI
Using the ideas of Donald Reinersten to Intuit the Triangle (More, Faster, Better)
Using The Trust Equation
Valuation Mastery
Value Add Disease
Value Investing
Values in Therapy
Vaughn Tan
Venkatesh Rao
Virology
Visions, Strategy, Tactics, Execution
Visualization Techniques for High Output
Vivid Visions
Voice of the Customer
Vox Day
Vue
Vyv App
Wanting
Warren Buffet
Way of The Wolf
Ways to present website information
Web 2.0 Framework
Web Analytics 2.0
Web Application Architecture
Website Information Architecture
Weekly/Monthly/Quarterly Knowledge Review
Wenger's communities of practice theory
Wes Kao
What Are AI SuperPrompts And Why They Are Important.
What are some techniques startups can use to initially draw attention to their product?
What are some things about India that foreigners don't believe until they come to India?
What are some top automation tools that entrepreneurs use, things used for organizing life, contacts, deals, finding information, networking, and getting things accomplished?
What are the best landing page builders?
What are ways in which poor children can outperform rich privileged children?
What can cause a great startup to fail?
What drives great entrepreneurs
What great AI Teams do
What is a CDN
What is a Mindset
What is the best detailed advice you'd give to a software or mobile app start-up company?
What is Value
What is your main advice for those starting their own business?
What makes a good rule
What qualities are shared by most successful startup home pages?
What should every aspiring writer know about writing?
What the CEO Wants You To Know
What Theory is Not, Theorizing Is
What to do when your client doesn't know they have a problem
What We Learned from a Year of Building with LLMs
What will be true about data 10 years from now
When trying to decipher information from influence
Which channels should B2B company use to reach potential customers and effectively promote its product?
Which Self
Why Acceptance Works In Behavior Change
Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment
Why Deadlines Matter
Why Ideas First Approach To Innovation is Misguided
Why Input Goals Matter w/ Claude
Why Search Before Generate
Why you would need your own servers vs Cloud Vendors
Wide Receiver Stats That Matter for Fantasy Football
Will To Power
William Beteet III
William Edwards Deming
Willpower Doesn't Work
Wired for Story
Wisdom by Intellectual Belief
Wisdom of Crowds
Wooden's Leadership Game Plan
Words
Work Principles 2026
Working Backwards
Working The System
Working with Evolo landing page
Working with Laravel Eloquent and dates
Working with Laravel HTTP Responses
Working with Math and Numbers in Javascript
Worst To First
Wrestle Your Devils
Write-Ahead Log
Writing & Communication Theories
Writing Handbook
YNAB
You Aren't Learning If You Don't Close the Loops
You Need More Volume
You Need to Ship Faster
You Should Write An Agent
Your Discomfort Tolerance is a Muscle—And It's Probably Atrophied
Your job is to solve problems, not look smart
Zachary Perret
Zain Kahn
Zero To One
Zinc
7 Rules of Power: Surprising--but True--Advice on How to Get Things Done and Advance Your Career
🧠 Free Recall
❓ Quiz
🔍 Cues
🔮 Simulation
🥷 ShadowBox
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Introduction: Power is seldom the most important source of success, but what it can do, as it did for Rukaiyah Adams, is help leverage your performance and talent. Power and performance together will get you much further ahead than either one separately. One reason why people fail to achieve their objectives or lose out in competitions for high-status positions is their unwillingness to do what is required to prevail. Deciding what means to employ in pursuing one’s goals is a personal choice. But to make that choice, I believe you need to understand as much as possible about what works, and what doesn’t, and why. And you also need to understand that some of your rivals may not have the same reluctance to go “all in” and to play the game to win. political skill as “the ability to effectively understand others at work and to use that knowledge to influence others to act in ways that enhance one’s personal and/or organizational objectives.” “Political skill is one of the most powerful predictors of success in the workplace.” Get Out of Your Own Way You get to pick which three you want to carry around in your head. How people think of themselves invariably influences what they project to others and what behaviors they will enact. The lesson: use self-descriptive adjectives that convey power, and eschew attitudes that, even if accurate, fairly or unfairly, diminish your status. I cannot begin to tell you how typical this story is. Talented people, with objectively amazing accomplishments, hold self-descriptions that disempower themselves and that, if and when internalized, inappropriately limit their career prospects. Powerful, accomplished, successful people tell their stories in ways that downplay their gifts and accomplishments. Such behavior is unhelpful. I'm an introvert. I hate networking - July 31, 2022 @ 9:00 PM One way of getting over imposter syndrome is to focus on others in high-level positions and their differences from you, if any. Many of them are no more qualified than you are; success is sometimes the result of luck or being born to the right parents. Mastering imposter syndrome, and describing yourself in positive rather than self-deprecating ways, is critical for achieving power and success. If you do not think of yourself as powerful, competent, and deserving, it is likely that, in subtle and possibly not-so-subtle ways, you will communicate this self-assessment to others. Others are not likely to think more favorably of you than you do of yourself. Colleagues expect that you will, at least to some extent, self-advocate and self-promote—and if you don’t, that behavior will be held against you. Here’s a practical exercise that you can do and then repeat occasionally as part of your personal development. Write down the adjectives you use to describe yourself, both to yourself and to others. Check with friends to see if your list is correct. Then ask yourself what descriptors you need to get rid of in order to project yourself in a more powerful way. Ask yourself what positive adjectives about yourself—language that gives credit to your accomplishments and credentials—you underutilize in your interactions with others. This is a useful exercise - July 31, 2022 @ 9:02 PM And here’s a third exercise you can and should do. As you describe yourself to others, as you articulate a narrative of your career so far, as you create a personal brand—a topic we will explore in more detail in Rule 4—do you talk about your accomplishments, your credentials, or what you have done successfully? Or do you attempt to appear modest and self-effacing, downplay your achievements, positions you have held, honors you have achieved, and your talents? That is because self-perception theory posits that “individuals come to ‘know’ their own attitudes, emotions, and other internal states partially by inferring them from observations of their own overt behavior.”4 People figure out what their attitudes are from the information available to them when they describe their attitude, and salient information about their own behavior, therefore, comes to influence their beliefs and attitudes.5 Consequently, an individual can increase their confidence by acting more confidently, and can build their sense of their own power by describing themselves in a more powerful fashion. How true is this - July 31, 2022 @ 9:07 PM BE WILLING TO DO WHATEVER IT TAKES—DON’T RUN AWAY FROM POWER Everyone gets to determine what they are willing to do to acquire power, or even if they want it. I have had numerous people say to me over the years that if they had to play politics, or flatter their boss, or build interpersonal relationships for strategic purposes, or spend time promoting their accomplishments to become more influential, it would not be worth it. “For better or worse, gamesmanship and embellishment—or depending on your sensibilities, cheating—are part of high-level soccer. Players exaggerate contact. They amplify the mundane. They turn niggling knocks into something closer to grim death.”11 By so doing, soccer players draw fouls, get free kicks, and knock opponents out of the game on penalties—thereby increasing their odds of winning. Wow this is an interesting perspective. You need to flop to be successful. Not flopping wins you nothing. I probably need to be more self aggrandizing - July 31, 2022 @ 9:13 PM Different people are willing to do different things in order to succeed. Just because you won’t network, or flatter, or self-promote, certainly does not mean that all of your competitors will be as circumspect. To the extent people opt out of doing things their colleagues are willing to do—tactics that build power—they put themselves at a disadvantage. The fundamental point: everyone has choices, not only about how they think of themselves, but about what they are willing or unwilling to do in the contest for power. You can opt in, or out. You can self-handicap, or, like Christina Troitino, “play the game very differently.” An important part of being “willing to do what it takes” is sticking with efforts to build power and get things done in the face of opposition, criticism, obstacles, setbacks, and failures. If you want power, you need to toughen up and become able to persist in the face of opposition and persevere even when confronted by setbacks. Persistence and resilience seem to require not overly obsessing about what others think and say while possessing enough ego strength to keep problems and criticism from throwing you off course. Like other personal qualities that help make people powerful,16 persistence and resilience can be developed, particularly with practice, experience, and social support. In their quest to be their authentic selves and display their real feelings and true opinions to others, people tell me that engaging in activities such as networking, flattering those in power, spending time ensuring that others know of their accomplishments, asking for resources, or presenting themselves to the world in a powerful fashion would not be true to who they really are. Because these behaviors often inherently entail behaving strategically in their interactions with others, building power might require people to behave inauthentically. Don’t let the notion that doing something new or different—particularly if that new behavior is going to be helpful in your path to power—is inauthentic become an excuse for thinking in ways that hold you back. If you want to have allies—always a good thing if you want influence—you obviously need to provide others with something so they will support you. If you want others to support you, you need to be able to answer the question: What’s in it for them if they do? What is true in politics is true in organizations of all types. The people with whom you work have agendas, insecurities, problems, needs. So stop focusing on trying to figure out who you are. Instead, focus on who your allies and potential allies are. Become a student of the people whose support you need. The sooner you do, the faster you will develop the information and insights necessary for strategically building the alliances you need to succeed. Yet one more way people get in their own way to becoming powerful is by being overly concerned about others liking them. Here’s one problem with pursuing the goal of being liked: you may be seen as less competent. Particularly as people rise to higher levels in organizations, they are evaluated on their ability to get things done, not so much on how nice they are. Break the Rules Breaking the rules in this second example meant fundamentally taking the initiative—not waiting to obtain permission or, for that matter, even asking for anyone’s approval, but just creating things—in this case, an event. “When people have power, they act the part. Powerful people smile less, interrupt others, and speak in a louder voice . . . The powerful have fewer rules to follow.” the powerful are freer to defy social norms and conventions and get away with it, and thus, powerful people are more likely to enact socially inappropriate behavior— It Is Easier—and More Effective—to Ask Forgiveness Than Permission In practical terms for exercising power, this means that resistance to what you want to do is likely to be less than you expect because people will be reluctant to confront you and risk a difficult interpersonal conversation. Therefore, it is easier and often more successful and productive to just do what you want and to ask forgiveness for something that you have done instead of seeking permission for it beforehand. Once you have completed or accomplished something, it becomes a fait accompli and difficult to undo. Moreover, the benefits and consequences of what you have done are no longer hypothetical but real, which also makes others reluctant to undo what you have done and thereby destroy the benefits produced. “Once you did something physically, it was very hard for even a judge to undo it.”10 In fact, once anything is done, it is harder to undo—and that includes instituting awards, events, and ceremonies. Do something first, and sort out the consequences later—even if this breaks some rules. BREAK THE RULES BY ASKING FOR THINGS “help seeking has been described as an uncomfortable, if not embarrassing act that requires a modicum of courage . . . In addition to appearing inadequate or incompetent, most people fear the possibility of rejection.” A bold move, for sure. But what is the downside? Often the worst thing that can happen if you ask for something, like a dinner with the CEO, is rejection, being told no. But people probably weren’t going to get what they had asked for in the absence of asking for it in any event, so nothing is really lost. Maybe people suffer the sting of being turned down. Most good salespeople will tell you that if you can’t stand being rejected, don’t go into sales—and everyone is selling themselves and their ideas all the time. Get used to asking, being turned down, and asking again, or for different things from different people. Asking does break some rules, but it works. Flynn and Lake’s article title says it all: “If you need help, just ask.” Appear Powerful Certain emotional displays convey strength; others do not. Therefore, it is important to convey powerful emotions and avoid expressing those that signal lower status. In this regard, many people find it counterintuitive that anger is a powerful emotion and that displaying it is often a smart power move—even when, or possibly particularly when, someone has made a mistake or has been uncovered in some malfeasance. By contrast, expressing sadness or remorse and apologizing conveys much less power—and therefore should be avoided under conditions when appearing powerful and competent is important, which is more frequently than most people think. The logic behind the argument is straightforward. Anger is associated with coercion and intimidation. Displays of anger, as examples of coercive and intimidating behavior, are typically not viewed as nice, normative, or possibly even socially acceptable. To reprise the discussion from the last chapter on rule breaking, if the powerful get to break the rules, then that heuristic association means that breaking the rules can create perceptions of power. Similarly, if the powerful are permitted to display anger more readily than the less powerful—because displays of anger fall outside customary norms for behavior, and only the more powerful are permitted to violate social expectations—then displays of anger can create perceptions of higher status. Social psychologist Larissa Tiedens noted that “people expressing anger are seen as dominant, strong, competent and smart” and that “people believe individuals with angry facial expressions occupy more powerful social positions than do individuals with sad facial expressions.” Apology is almost the opposite of expressing anger, and is many people’s default option when confronted with blame. There are three important downsides to apologizing that ought to cause someone to think very carefully before doing it. The first and most obvious downside is that apologizing “inherently associates a transgressor with wrongful behavior.”27 Responsibility for a bad outcome might have been ambiguous or contested, but once someone apologizes, the association of that person or organization with the negative action or outcomes is unambiguously established. Second, someone who apologizes incurs psychological costs, as apology can affect people’s self-perceptions. In two experiments, researchers concluded that the act of refusing to apologize “results in greater feeling of power/control, value integrity, and self-worth.”28 Therefore, not apologizing is consistent with people’s (and organizations’) desire for consistency and self-affirmation—powerful, effective, good people and organizations don’t engage in wrongdoing, so they don’t have anything to apologize for. Third, and possibly most importantly, apology affects not just the social actor that apologizes, by implicating credit and blame and affecting people’s feelings about themselves. Apology also affects what others believe about that social actor. Because apology is a low-power behavior, others will see entities that apologize as possessing less influence, status, and prestige—and this will influence those perceivers’ behavior as a consequence. Thus, apologizing reduces the likelihood that the apologizer will benefit from the perception of being powerful and prestigious. The importance of projecting confidence is why the first rule of power, in chapter one, was to lose the scripts, language, and (relevant to this chapter) body language that suggests anything other than self-confidence and potency, even if that confidence is unwarranted by objective reality or not what a person is feeling in the moment. What to do depends on which motive is stronger in a given situation—the motive to associate with strength and success, or the motive to offer help and feel close with someone who has expressed vulnerability. Both are possible, but my reading of the evidence suggests that it is generally better to bet on the motive of being associated with strength and winning, and then to bask in the glory of the powerful. So, yes, you can express vulnerabilities and insecurities among friends, or when you hold a position in which you are not a leader. But in high-status and task-relevant positions, you are much better off keeping any insecurities to yourself. People want to be aligned with someone who they think is going to win, to prevail, so doing anything that disabuses them of that belief is probably a mistake. NONVERBAL BEHAVIORS ACTUALLY ASSOCIATED WITH POWER, STATUS, AND DOMINANCE More Gestures Open Body Posture Less Interpersonal Distance More Controlled Arm and Hand Gestures Louder Voice More Successful interruptions of others More speaking time Longer gazing time Higher visual dominance ratio (Look + Talk > Look + Listen) More disinhibited laughs Powerful speech has several characteristics. First, it is simple. Powerful speech consists of mostly one-syllable words and no complex sentence constructions with subordinate clauses. Powerful speech is easy to understand, which is one reason it is powerful. Powerful speech also does not impose large cognitive burdens on the listener, but rather draws their conclusions for them in simple, easy-to-understand words. A second feature of powerful speech is the absence of hedging words such as “sort of” or “kind of” and few hesitations such as “um” or “er,” as well as a lack of polite forms.42 Powerful speech uses powerful words—words that evoke vivid images and arouse people’s emotions—words such as “injured,” “death,” and “problem.” Powerful speakers make declarations instead of asking questions. Powerful speech takes into account the fact that the final words in a sentence are important—you want to end strong. Such speech uses pauses and variations in pacing for emphasis and to hold the audience’s attention. Most importantly, powerful speech repeats ideas and themes. Evidence shows that “people are more likely to judge repeated statements as true compared to new statements, a phenomenon known as the illusory truth effect.” Trump, like most effective presenters, answered the question he wanted rather than what was asked— Build a Powerful Brand The implication: One way to build a powerful brand is to associate with other people and organizations that are themselves prestigious. Chau nicely described the many aspects of the flywheel effect of personal branding—how one thing led to another, and through these activities, someone could differentiate themselves in what would be an otherwise highly competitive space. They could stand out from the crowd. By so doing, their credibility, connections, and power would grow. That’s why building a powerful personal brand is the fourth rule of power. A brand needs coherence. At its best and most effective, a brand brings together aspects of someone’s personal and professional life in a way that makes it clear why they are uniquely qualified for some position or to found a company in a particular industry. Everyone needs a brand. Your task: think of a short (two-or three-sentence) way of describing yourself and your accomplishments that brings together your expertise, your experience (what you have done), and a way of integrating that with some aspect of your personal story. One lesson from the Sonnenfeld experience confirms Mark Twain’s axiom “that a lie will go halfway around the world in the time it takes the truth to put on its shoes.”7 A second lesson is the importance of getting your side of the story out early and often. Once impressions are formed, they are more difficult to change. DO AS MANY THINGS AS POSSIBLE TO BECOME KNOWN Once someone has a brand, a story, and a narrative that is compelling and integrates aspects of their professional (and possibly personal) life, it is essential to disseminate that narrative widely. It is also useful to match the outlets to the nature of the brand being promoted. The ways of broadcasting messages are almost endless. Podcasts - One way of differentiating a podcast is to get others interested in promoting it. See if you can get sponsorship, develop an interesting and unusual angle, bring on well-known guests, and mostly, persist. Write (Books, Blogs, Guest Articles) Speak at Conferences One of the best ways to tell a story—particularly a flattering account of yourself you have developed—is to have others tell it on your behalf, because of the self-promotion dilemma.12 On one hand, people are expected to project confidence and expertise while claiming competence. In situations such as job interviews or making a pitch, self-promotion is virtually required—how else would the target know about your wonderful qualities? On the other, there is often social disapproval and dislike for people who are seemingly boastful and “braggadocious.” Research shows that if a person sings someone else’s praises—even if that person has a financial incentive to do so, such as an agent—many of the downsides of self-promotion disappear. STAND OUT BY BEING APPROPRIATELY CONTROVERSIAL LEVERAGE PRESTIGIOUS AFFILIATIONS WHENEVER POSSIBLE TAKE CREDIT FOR YOUR WORK Part of brand building and creating a positive reputation is ensuring that you get credit for your work. That entails being willing to tell your story and eschewing any false sense of modesty or the belief that your work will speak for itself. Your bosses and colleagues are busy and often focused on their own objectives. Don’t expect them to necessarily notice or credit your accomplishments. One way to overcome the reluctance to engage in personal branding and self-advocacy is to reframe what this activity entails and means. Network Relentlessly The article’s conclusion: people should spend eight to ten hours a week building professional relationships because “the secret to getting more business through networking is . . . spending more time doing it!” one reason that people don’t engage in professionally useful networking is that they don’t find the experience particularly enjoyable. Moreover, research shows that people may see professional networking as a less moral activity because in some sense it entails building relationships for someone’s personal advancement. Many people seemingly hold the belief that it is inappropriate to interact with others for instrumental reasons. Even when people do engage in networking, they often see it as a task to be done, not as a skill to be developed. When people think of it [networking] as a task, it’s something you do and then you sort of deposit it away. You know, you don’t think, when you’re actually taking the trash out, what’s the set of elements I could do that would make me better at it. I think a lot of people think of networking as a task. And I think that he’s [Ross Walker’s] taken it to a level of skill. And when you are trying to build a skill, you are much more apt to be strategic or analytical about how you get better at it. a longitudinal field study of 112 employees assessing career success after three years found that “networking was the most robust predictor of career success.” Another longitudinal study observed an effect of networking on both concurrent salary and the growth rate of salary over time as well as a relationship between networking and career satisfaction. FOUR FUNDAMENTAL NETWORKING PRINCIPLES Pursue your weak ties Become a Broker Be Central Create Value for Others The straightforward message of weak ties’ importance: don’t spend too much time with people who are close. Instead, ensure that you are meeting a wide variety of people in a wide variety of organizations and industries. You never know when one of them will have information important to your job performance or career prospects. The practical implication: network structure matters. People’s careers—and their job performance—are enhanced if they can find positions or jobs where they can perform brokerage and bridge structural holes—connecting units, people, or organizations that would mutually benefit from being exposed to different ideas, information, opportunities, and resources. Centrality affects visibility. More people will know and know about people who are more central, and that visibility will often work to those people’s advantage for becoming the focal point for information and opportunities. Centrality also affects access to information. The first network studies demonstrated that people in central positions saw more information—because more communication flowed through them—and had greater direct contact with more people. The implication: when people evaluate jobs and roles, one dimension they should account for is the centrality that will accrue to them from occupying that job or position. Other things being equal, choose more central jobs. Last, be sure to create value for others—or why would people want to be connected to you? Sometimes this idea is described as being generous. I would describe it slightly differently: as putting yourself in the other’s place, having some empathetic understanding of where they are coming from and what challenges they face, so that you can provide help reasonably easily and effectively. Two implications follow. First, as Ross Walker has told my class, if you want to get value from your connection to another, don’t make that other do your thinking for you. In other words, to the extent that you have a specific request for some specific help for a specific and sensible reason, others can quickly ascertain whether and how they will connect you to resources that might be helpful. If you show up with a more general request, such as helping you think through career options, the response won’t be as favorable because the request is too general and untargeted. Second, offering help to others actually helps build your power. If you can connect people to others in useful ways, you have implicitly demonstrated your centrality and value just by being able to make those connections. The more connections you make, the more people come to see you as a well-connected (translation: powerful) individual. Thus, helping others builds your own reputation even as it provides a service of real value—the very definition of win-win. Consider how you spend your time, maybe by looking at your calendar, asking others, or some combination. Are you devoting enough time to building social relationships and engaging in social interactions? And with whom are you spending your time? Are you building brokerage relationships—connecting people or organizations who could benefit from such connections? Are you associating often enough with high-status others? Are you spending your time in professionally useful ways, at least on occasion? Believe it or not, people can learn about how to see social capital—and that learning translates into many career advantages. Networking, like other power skills, can be taught and learned. It is important to master this rule of power. Use Your Power power is not some scarce, limited resource that becomes depleted by being used. Instead, the more someone uses their power to get things done—including structuring the world around them and changing who works with and for them in ways that support themselves and their objectives—the more power they will have. Using power signals that you have it, and because people are attracted to power, the more you use your power and demonstrate that you are powerful, the more allies you will accumulate. Therefore, Rule 6 is to use the power one has, maybe even using more than people think you have. Using power effectively is more likely to perpetuate it than to exhaust it. Success Excuses Almost Everything Simply put, Rule 7 is that power and its associated prestige excuse almost everything. Its implications are straightforward: your task is to acquire power, and once you have it, you will probably keep it. “For whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them” Cumulative advantage arises from many social forces. The more powerful and successful someone is, the more likely it will be that talented people will want to work with them—and the ability to attract more and better talent increases the chances of subsequent success. Likewise, the more powerful and successful someone is, the greater the odds that others will want to invest in and with them. This advantage in attracting resources increases the likelihood of future success and higher performance. Confirmation bias—the tendency for perception to confirm preexisting beliefs—suggests that once someone has enjoyed success, that individual will be perceived as successful again in the future, regardless of objective measures of results. Research shows that people pay more attention to confirming information, remember information that fits their perceptions more readily, and selectively forget discrepant information.13 Cognitive processes of attention and memory and a preference for consistency in beliefs thus act to reinforce initial advantage.
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